Marketing

Pitfalls of the Jackson Pollock Method

Dec 10, 2015 |

Jackson Pollock, the American-born artist, made splatter art by flinging paint at a canvas. His signature style served him well in artist circles, bringing him much acclaim.

Who Are You? (They Really Wanna Know)

Aug 27, 2015 |

In essence, branding establishes and defines your identity. It differentiates you from your competition. It says something about your company’s values. Good branding does the above, plus it evokes a positive emotional response.

Think Like an Outsider

Aug 12, 2015 |

I grew up on Long Island until I was 12, when my family moved to Southern California. That was the first of 10 moves in 15 years, which all left me feeling like I didn’t quite belong anywhere. I used to view this rootlessness as a negative. I now know it’s the underpinning of On Target Marketing.

Designed to Succeed

Jul 10, 2015 |

My relationship with my travel mug is based on its good design. And good design, it turns out, creates loyal consumers.

Less Than I Bargained For

Jul 9, 2015 |

In my inner circle, I’m known as the Coupon Queen. I’ve changed plans with friends, opting for a different restaurant simply because I had a coupon. My Sunday morning ritual includes scouring the supermarket circular to make my grocery list and then finding coupons that correlate with on-sale items. Then, I return triumphant from my shopping trip and proudly show my husband how much I “saved.” From this, I get a charge.